lead: ink weather problems, in a word, "traffic" does not mean revenue". This logic is not only on the mobile side, but also on the web side. For example, Soufangwang and the largest portal Sina

 

, the tool class App represented by ink weather and camera360, is now in commercial trouble.

The day before the release of

ink weather air fruit, if you read as "flex", actually more like ink weather commercial attempt. For generic tool class App, commercialization can easily touch the ceiling. Ink weather for a long time, the main income comes from traffic, replacement and advertising. Such a commercial path can easily hit the ceiling. Because the crowd is not precise enough, the effect of advertising is difficult to assess. Although ink weather has a capacity of nearly 300 million, it is not as easy to commercialize as App, which has a fixed audience. Such as the United States grapefruit, aunt such a vertical community?. For Aunt you, at least 99% of the users can guarantee that women, and then go to analyze the average age of these women, what kind of advertising for the delivery.

ink weather problems, in a word, "traffic" does not mean revenue". This logic is not only on the mobile side, but also on the web side. For example, Soufangwang and the largest portal sina. The latter UV and IP are several times the former, but revenue and profits are far better than soufun. Although the flow of Soufangwang lower than Sina, but the quality of flow and the overall conversion rate is much higher than sina. Although advertising is sold, but the search room effect is better. People who go to the search room, basically related to the house; on the Sina people, in addition to look at the house, as well as gossip, military. For tools like App, you probably can’t escape the "so what" ending. The installed capacity of 300 million, how? Even if Mito, money is through the path of beauty instead of the mobile phone, the commercial residence in App itself.

, and from the point of view of hardware, "air fruit" product path, there is still no insight into the needs of users. The same is to collect data collection PM2.5, humidity, carbon dioxide, and how can the user know? From the analysis of data collection level, as do wearable devices to collect user health data, and help the user to analyze. The significance of being a bracelet is stronger than that of air. The ink release air fruit can be seen as a turning point. That’s the tool class App that has a large number of users, and will inevitably move toward commercial routes.

, for example, magic diffuse camera highlight the strong relationship, to guide the user to the cartoon photos to my circle of friends; the MiTo company is doing mobile phone beauty; in addition to the hardware, many tools are in the social App as another way, such as pops, but the results are not ideal. For tools like App’s dilemma, the key issue is the rate of traffic conversion. This, 360, is a good example. Security guards of the Qihoo has more than 400 million users.

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